Gucci (New) by Gucci, a captivating floral chypre fragrance, and the first Gucci fragrance under the creative direction of Gucci Creative Director Frida Giannini. This is a sophisticated fragrance for women composed by perfumer Ilias Ermenidis. The scent opens with exotic guava. There is an intoxicating scent of Haitian tiare flower in the heart, and patchouli, musk and honey in the base.